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Getting user reviews is a key element of a successful strategy for online businesses. Reviews not only provide information about the quality of a product or service, but also affect the reputation of the company, attract new customers, and increase the level of consumer confidence. Therefore, it is important to have effective ways and methods to get reviews. In this article of the ADV Advantage blog, let’s take a look at some of them.
Methods of receiving feedback
Invitations to leave feedback on the website: One of the easiest ways to get feedback is to directly ask users to leave their opinions on the site. This can be done by displaying a banner, a chat window, or even a special form where customers can leave their comments. This classic method is gradually losing popularity along with user trust due to its directness.
Email: Using email to ask customers for feedback is a very effective method. For example, after ordering a product or service, you can send an email asking them to share their impressions of the purchase. Emails can be easily combined with email remarketing techniques, encouraging users to make their next purchase by receiving bonuses for writing a review. At this stage, you can create a reward system for different types of reviews or places where they are posted.
Social media: Using social media to get reviews is also a common practice. Posting requests for feedback on platforms such as Facebook, Twitter (X), or Instagram allows you to reach a wide range of audiences.
Rating and review systems: Some platforms provide built-in rating and review systems that allow customers to rate products and services directly on the site. This not only helps to collect feedback, but also provides useful information to other customers. A rating and review system is especially useful for businesses that have a wide range of products and services and are willing to interact with a significant number of dissatisfied users.
Questionnaires and surveys: Creating questionnaires and surveys to collect detailed feedback can also be an effective method. This allows you to get more structured information about customer satisfaction and the possibility of improving the product or service. Sending out survey invitations is most effective through mobile apps.
Affiliate program with reviews: Engaging business partners or influencers to write reviews about a product or service can also be an effective method. It helps to increase consumer trust in the brand through positive reviews from reputable sources. This is the most expensive way to get feedback, but it can be useful for large businesses, as partnering with an influencer automatically raises your company’s status in the eyes of potential customers.
Real-time feedback: Providing the ability to leave feedback in real time, for example, through chatbots or mobile applications, allows you to collect feedback immediately after interacting with a product or service, making it more reliable and relevant. Instant feedback is the most effective way to get information about a purchase, because at this stage, the user is most motivated to share their impressions of the purchase. Let him share these impressions with your company!
Tools for getting feedback
The process of getting feedback from the customer should be as simple as possible, because any unclear steps will make the customer close the tab with your questionnaire. You don’t need to “reinvent the wheel” to quickly and efficiently create survey forms that meet modern performance criteria.
Popular services for working with customer behavior:
- Zonka Feedback is a convenient tool for receiving feedback via SMS, mobile app, email, website, and QR code. Simple and attractive Zonka Feedback survey forms can be displayed at every stage of the conversion journey and provide information to analyze user behavior. The received data is structured within the system and is available for analysis by the marketer.
- Pendo – This mobile app-focused AI review service offers pre-built templates, detailed reports, conversion tracking, and integration with third-party tools like Calendly, Figma, and TrustRadius. Pendo actively uses artificial intelligence to generate content based on user data.
- SurveyMonkey offers survey templates that have been developed by professionals for various business areas. This service is distinguished by the ease of interaction and the ability to send an unlimited number of surveys with a limited number of responses for free within the Basic plan.
- Google Forms is the most popular way to find out what customers think. Among the advantages of this service are simplicity, flexibility in customization, integration with other Google services, and no user fees.
Conclusions
In general, obtaining user feedback for an online business is a multifaceted process that requires active participation and the use of various methods. A properly built strategy for collecting and analyzing feedback will help to improve the quality of a product or service, attract new customers, and increase the level of consumer confidence in the brand. To learn more about the ways to get feedback, request a consultation from ADV Advantage specialists using the appropriate form in the Contact Us section.
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