Blog / PPC

Targeting options for a PPC specialist

Pay-Per-Click (PPC) advertising is one of the most effective ways to attract a target audience and increase your business’s visibility. […]

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11.12.2024
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Most recent industry insights

I want more conversions: How to optimize your landing page and double your profits

The main goal of creating a one-page landing page is to get quick sales of a particular group of goods […]

The role of statistics and its application in digital marketing

Are statistics the most important element in offline and online marketing? Yes and no. Marketing has always been based on […]

The magic of PPC: How to choose the best agency for your business and impress your competitors

Internet advertising has become a necessity for any modern business, and the PPC (Pay-Per-Click) system in Google Ads is an […]

Optimizing your first Google Ads campaign

Congratulations on the launch of your first advertising campaign! At this stage, it’s common for the rapid growth in conversions […]

How to check if your website is ready to launch Google Ads?

How important is the quality of a website for launching advertising? This question is asked regularly by small online business […]

Define the differences between remarketing and retargeting

Even experienced marketers use the terms remarketing and retargeting interchangeably. In fact, the concepts, which are similar in meaning, have […]

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The role of statistics and its application in digital marketing

Are statistics the most important element in offline and online marketing? Yes and no. Marketing has always been based on […]

The magic of PPC: How to choose the best agency for your business and impress your competitors

Internet advertising has become a necessity for any modern business, and the PPC (Pay-Per-Click) system in Google Ads is an […]

Optimizing your first Google Ads campaign

Congratulations on the launch of your first advertising campaign! At this stage, it’s common for the rapid growth in conversions […]

How to check if your website is ready to launch Google Ads?

How important is the quality of a website for launching advertising? This question is asked regularly by small online business […]

Define the differences between remarketing and retargeting

Even experienced marketers use the terms remarketing and retargeting interchangeably. In fact, the concepts, which are similar in meaning, have […]

Google Discovery and its differences from the Display Network

As of today, marketers have 8 types of advertising campaigns available in their Google Ads accounts, which differ in their […]

5 working PPC techniques for B2B companies

Today’s progressive technology space is more and more discovering the B2B companies’ benefits of well-run PPC strategies. The tools which […]