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Targeting options for a PPC specialist
Pay-Per-Click (PPC) advertising is one of the most effective ways to attract a target audience and increase your business’s visibility. […]
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Get a free growth strategyThe role of statistics and its application in digital marketing
Are statistics the most important element in offline and online marketing? Yes and no. Marketing has always been based on […]
The magic of PPC: How to choose the best agency for your business and impress your competitors
Internet advertising has become a necessity for any modern business, and the PPC (Pay-Per-Click) system in Google Ads is an […]
Optimizing your first Google Ads campaign
Congratulations on the launch of your first advertising campaign! At this stage, it’s common for the rapid growth in conversions […]
How to check if your website is ready to launch Google Ads?
How important is the quality of a website for launching advertising? This question is asked regularly by small online business […]
Define the differences between remarketing and retargeting
Even experienced marketers use the terms remarketing and retargeting interchangeably. In fact, the concepts, which are similar in meaning, have […]
Google Discovery and its differences from the Display Network
As of today, marketers have 8 types of advertising campaigns available in their Google Ads accounts, which differ in their […]
5 working PPC techniques for B2B companies
Today’s progressive technology space is more and more discovering the B2B companies’ benefits of well-run PPC strategies. The tools which […]