Fake clicks (or click fraud) in PPC (Pay-Per-Click) advertising refer to intentional or fraudulent clicks on ads with the purpose […]

Each of the last few years has been a year of artificial intelligence. From the moment of its emergence to […]

At the end of 2024, your author of the ADV Advantage blog article also could not resist the temptation to […]

If you’ve been avoiding using traditional or online marketing for some reason, this ADV Advantage blog post aims to convince […]

An optimized landing page, detailed work with keywords and minus words, and proper work with bidding at the auction are […]

Traditional outdoor banner advertising has successfully integrated into the digital world, as it is hard to imagine websites without it. […]

Every year in the PPC industry does not pass without the introduction of new trends, while the trends of previous […]

The possibilities of paid advertising from Google are almost limitless, meaning that all the restrictions on its use are only […]

Pay-Per-Click (PPC) advertising is one of the most effective ways to attract a target audience and increase your business’s visibility. […]

How much time do you spend on researching the ideal customer for your or your client’s business? If you are […]

Are Google’s automated solutions enough to benefit from the discount season, such as 11.11, Black Friday, or Cyber Monday? According […]

When forming the search feed, Google Search values the relevance of the result to the user’s query the most. This […]

How many marketers does it take to launch an app? One to write a catchy description, and twenty to explain […]

The approaching shopping season is the best time to get a large number of conversions for product groups that have […]

There is a lot of discussion about consumer psychology in advertising in marketing circles, which is becoming even more vivid […]

Introducing a new brand or product to the market is a complex task that requires careful planning and a strategic […]

Advertising on Google Maps is a powerful tool that allows businesses to capture the attention of customers when they are […]

Google Tag Manager (GTM) is a powerful tool for managing tags on a website without the need to interfere with […]

Google Ads campaigns require not only creativity in content, but also an understanding of effective bid management strategies. The right […]

The competitive environment of PPC marketing requires a clear understanding of the goals of marketing activities. Failure to understand the […]

Getting user reviews is a key element of a successful strategy for online businesses. Reviews not only provide information about […]

The main goal of creating a one-page landing page is to get quick sales of a particular group of goods […]

In today’s world, where business competition is extremely high, increasing brand awareness is becoming an important part of any company’s […]

Modern business is gradually beginning to understand the ways to use the limitless possibilities of artificial intelligence. These trends are […]

Are statistics the most important element in offline and online marketing? Yes and no. Marketing has always been based on […]

Modern online business has become extremely competitive, and the right marketing tool can give you a competitive edge. One of […]

Internet advertising has become a necessity for any modern business, and the PPC (Pay-Per-Click) system in Google Ads is an […]

Congratulations on the launch of your first advertising campaign! At this stage, it’s common for the rapid growth in conversions […]

An e-commerce marketing strategy involves many ways to customize advertising, including targeting competitors. This approach has its advantages and disadvantages, […]

Google Ads search ads are a powerful tool for generating conversions. This type of advertising campaign is one of the […]

Artificial intelligence is increasingly being added to the functionality of information systems, and the world’s largest e-commerce platform Google Ads […]

Search engine advertising is based on the mandatory use of keywords, the correct selection of which affects the success of […]

How important is the quality of a website for launching advertising? This question is asked regularly by small online business […]

Even experienced marketers use the terms remarketing and retargeting interchangeably. In fact, the concepts, which are similar in meaning, have […]

In the constantly changing environment of Google Advertising, the importance of Quality Score in contextual advertising optimization always remains constant, […]

Sometimes it is quite unpleasant to find yourself searching for information, when you are short on time and the integrity […]

Today, keywords in digital marketing can be compared to the Schrödinger’s cat effect: they thrive and die at the same […]

The biggest challenge of digital marketing is the dynamic and constantly evolving environment that forces marketers to look for more […]

As of today, marketers have 8 types of advertising campaigns available in their Google Ads accounts, which differ in their […]

Today’s progressive technology space is more and more discovering the B2B companies’ benefits of well-run PPC strategies. The tools which […]

Hoping to improve their website’s rankings through organic traffic alone, most companies make the same mistake – they invest unlimited […]

For more than a year now, the Performance Max Google Ads, a universal type of advertising campaign, has taken over […]

Performing a Google Ads Account Audit is essential for both experts in contextual advertising and business owners who handle their […]

In our latest article, we present a detailed step-by-step guide on how to effectively incorporate and uphold seller and product […]

Today, we’re going to take a look at Google Free Product Listings, a program that provides organic shopping results within […]

Audience targeting in Google Ads is a strategic approach to an advertising campaign aimed at maximizing the attention of the […]

Have you ever found yourself searching for a specific product and faced the challenge of choosing from various brands and […]